Something fresh, FAST, and on the finer side of life. We wanted to make that something accessible, choice, and utile. And what’s more utile than socks?

What is there to say? Want to ride in THE BEST? We’ve got you!

Made in Italy, Giordana provides our team un-matched quality each step of the way. Starting with their customer experience and ending with their superior kit, Giordana is the best kit you will wear!

Be faster, wax your chain, and keep your bike clean! We are excited to be saving watts with Rex in 2025!

Carbs Fuel: Simple, effective, affordable, local! You won’t find anything else in our bottles or pockets except for Vafels of course!

No time to make your pour over? Need that boost 5 hours into Unbound? The extra edge before Crit Nats? Rise has your back, and we’ve got Rise!

Solid plant based carbs for all of the situations, get you some Vafels!

Proud creators of the fastest road tire on the market, we are stoked to have Pirelli on the team for 2025! In addition to their blistering fast road tires, they have a sweet lineup of gravel and mountain bike tires tires used by many of the Lifetime Grand Prix athletes!

BOARD OF DIRECTORS

Max Beitel, Co-President • Mark Gibson, Co-President • Aaron Sherer, Partnerships Manager

CONTACT US

TEAM RIDES

Feel Free to join the Louisville Cyclery ride at 10am every Saturday! Or, if you are looking for something a bit more spicy join us every second Saturday of the month for the Sonic Boom Sizzler! More info > https://www.strava.com/clubs/1250357

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