Race With Us
Sonic Boom Racing is built for people who love to race. Founded in 2004, we've spent more than two decades building a reputation in Colorado's cycling community. From aspiring juniors to seasoned competitors, we're united by competition, camaraderie, and the belief that racing is better together.
Why Join Sonic Boom?
Race Together. Get Faster Together.
From criteriums and road races to gravel, cyclocross, mountain biking, and track racing, our riders compete across Colorado and beyond. We share race-day tactics, support each other on course, and celebrate the wins. At SBR, success isn't just measured by individual results, but by what we accomplish together as a team.
More Than Just Race Day.
With regular group rides around Boulder, team socials, and a network of experienced racers, SBR is a community on and off the bike. Our teammates bring decades of collective experience in racing, tactics, training, equipment, and coaching. Whether you're learning the ropes or chasing your next big result, there's always someone to ride with, learn from, and push you forward.
Partners That Have Our Backs.
Our sponsors do more than put their logos on our jerseys. SBR members enjoy exclusive discounts of up to 50% on cycling nutrition, apparel, hydration, equipment, and more. From premium Giordana team kits and Oakley eyewear to race-day fueling and drivetrain essentials, our partnerships help make competitive cycling more accessible and affordable. We're proud to partner with brands including Giordana, Oakley, HydraPak, CARBS Fuel, Rex Bike, The Freshly Minted, Vafels, RISE Brewing Co., Addra Labs, and Velo View Media.
A Team That Gives Back.
We believe growing the sport is just as important as competing in it. From supporting junior development and mentoring newer racers to hosting the Lucky Pie Criterium in downtown Louisville, SBR is committed to creating opportunities for the next generation of cyclists.
What It Means to Wear the Jersey
Race hard. Be a good teammate. Represent the sport well.
We welcome racers across disciplines, categories, and age groups. You don't have to be the fastest rider in the peloton, but you should be passionate about racing and willing to contribute to the team.
We ask our members to:
Race. Whether you compete a handful of times each season or race nearly every weekend, get out there, pin on a number, and represent SBR.
Support your teammates. Share knowledge, work together, and celebrate each other's accomplishments.
Represent the jersey well. Race fairly, respect your competitors, and build a positive reputation in the cycling community.
Get involved. Join team rides, connect with fellow members, and give back to grassroots cycling by volunteering at least once each year.
Support our partners. Show appreciation for the companies that make our team possible.
The jersey represents more than a team. It represents how we race, how we treat people, and what we contribute to the cycling community. We take competition seriously, but we also believe racing should be fun. Good attitudes, strong relationships, and a little humility go a long way.
Ready to Make Some Noise?
Whether you're chasing your first podium or your next big result, there's something special about racing with a team behind you.
